The POWDER SHAMPOO

The Powder Shampoo began as one woman’s vision to revolutionize the personal care industry. We believe great products shouldn’t come at the cost of the Earth, and that consistent innovation is essential to combating the climate crisis. Our philosophy is simple: sustainable products should be both effective and enjoyable to use. With over 50 years of combined experience in the beauty and personal care industry, our dedicated team is now focused on benefiting not just your scalp, hair, and skin—but the planet as well.

All our formulas contain 100% nature-derived ingredients and are completely vegan and cruelty-free. Across our shampoo and body wash ranges, we use 25 botanically derived ingredients and 8 micro-encapsulated essential oils. We also don’t use sulfates, silicones, parabens, phthalates, or synthetic fragrances. We believe in the powder of plants and the solutions that the Earth provides for us.

Jlynn, founder & CEO, is a veteran in the hair care industry with over 20 years of experience. During this time, she built a successful beauty distribution business across Asia, all while being a dedicated mother to her three children. Now, she’s reshaping the beauty industry with The Powder Shampoo—an eco-conscious brand lovingly formulated and made in Singapore.

"From that moment, I set out on a mission to change the way we shower. I believe there is a better, smarter, and more sustainable way for us to care for our hair and body. I envisioned a product that would retain the cleansing power and pleasure of foaming shampoos and body washes, while being effective, enjoyable, and easy to use. But just as important was the goal of creating it without plastic packaging. The result? The Powder Shampoo was born."